CRO is the process of testing something to improve the conversion. This can be an advertisement or something else. By different variants you will ultimately get a victor. The winner is the version that generated the best results. This can result in a higher amount of clicks and revenue. CRO is an important part for every company. There are many tools that can be used for conversion rate optimization, one of them is Hotjar.

• Become a great marketer
• Best practices for landing pages
• Choosing marketing channels Doing keyword intent analysis at the beginning of any digital marketing project will define whether you’re set up for success. It’s imperative that you invest plenty time in doing good keyword intent analysis. You need to understand which keywords are the most important for your organization, otherwise you will be spending a lot of energy but not generating any results. So, do keyword intent analysis!